This portfolio presents a selection of my graphic design work, focusing on fashion and travel as central themes. Each project explores visual storytelling through typography, layout, and branding, while reflecting my growth in both concept development and execution.
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OFFSET - Cross cultural fusion
OFFSET is a cross-cultural lifestyle brand inspired by living between two environments: city and coast. The project blends clean streetwear aesthetics with warm tropical influence, using bold typography, minimal layouts, and natural tones to communicate balance, movement, and simplicity.
The concept is rooted in duality — balancing urban structure with coastal freedom. The brand represents individuals who move between different environments, designing pieces and visuals that feel adaptable, effortless, and consistent across both.
The visual identity combines bold yellow typography with neutral tones and tropical imagery to create contrast and balance. Structured layouts and repeated framing elements reinforce consistency while keeping the overall design minimal and controlled.
The visual identity combines bold yellow typography with neutral tones and tropical imagery to create contrast and balance. Structured layouts and repeated framing elements reinforce consistency while keeping the overall design minimal and controlled.
This project helped me understand how to build a cohesive brand across multiple touchpoints. I developed a stronger sense of consistency in layout, typography, and visual hierarchy, while also learning how concept drives design decisions.
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ORIGIN: Legacy Media Campaign
ORIGIN is a multimedia campaign centered on identity and self-discovery. The project explores how environment, sound, and experience shape personal identity, using a cohesive visual system across multiple media platforms.
The concept focuses on the idea of “origin” as the starting point of identity. Each platform reflects how external influences — such as environment and sound — contribute to personal growth and self-understanding.
The visuals combine raw, urban imagery with minimal typography to create a balance between authenticity and structure.
The campaign was developed using a minimal typographic approach paired with high-contrast, urban imagery. Montserrat was selected for its clean and modern feel, ensuring clarity across all formats.
A neutral color palette of black, white, and gray was used to maintain consistency, allowing the imagery and message to remain the focal point.
The third platform was developed as a short-form video advertisement using Adobe Express. The visual identity was translated into motion, maintaining the same typography and tone while introducing pacing and sequence to enhance engagement and storytelling.
This project strengthened my ability to adapt a single concept across multiple media platforms while maintaining a cohesive identity. I developed a better understanding of how design systems function across both static and motion formats, and how consistency plays a key role in effective communication.
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VYRA: Travel App Concept
VYRA is a travel app concept designed to simplify and personalize the travel experience. The goal of this project was to create a clean, intuitive interface that allows users to discover destinations, plan trips, and manage itineraries within one seamless platform. The design focuses on clarity, ease of use, and visual consistency, combining minimal layouts with natural travel imagery to create a sense of exploration.
Developed in Figma, the app includes key features such as destination search, curated recommendations, and itinerary planning, guiding users from inspiration to a fully organized trip. This project helped me strengthen my understanding of user interface design, particularly how layout, hierarchy, and visual consistency contribute to a functional and engaging digital experience.
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